But you went from Robert Shapiro to the Kardashians to Jessica Alba . Tell us about working with celebrities . What , what are the pluses ?
Like the B Listers , you've used this model to amazing success more than I think most people have . So what's it like worth working with celebrities ? Do they really add the value that people think they add ?
Public company worth $2 billion . You repeated the model of working with celebrities . You've done it a number of times we're gonna get into your latest company , Arena Club in a few minutes , which is amazing .
And do they really add value the celebrities , you know , are much bigger names than I know . I mean , I , I know two or three when we have been trying to get celebrities at companies , we go through agents at the three . Now there's three big firms now or their managers and they always want an oversized piece of a pie for not adding very much value .
And that's so we started kind of , you know , honing down on the idea um modeling it out and then he said , well , maybe we should get , you know , someone to , to be the face of it like we did with legalzoom and we thought Kim Kardashian and , and it's really because my wife Mira , um she's much more into pop culture than I am . I , I honestly can't , I don't know that many celebrities . I don't follow them or anything .
